Covers, Judging by
Publisher's Weekly has nice coverage of a recent Teenreads.com survey on teen reading habits. Teens are influenced by their peers when it comes to choosing books; 81% of surveyed teens used the library once a month or more; at bookstores, they wish there was more to choose from (for real? Have you seen how huge the teen sections in big box bookstores has gotten?!).
Most importantly, 91% of them indicated that the copy on the book jacket "was the most important factor" when picking a book! And I'm pretty sure that phrases like "award winning" or "important bildungsroman" are not the winning phrases. I am always so embarrassed to hand books like that to a kid -- especially when it really is an awesome book. I hope more publishers will take note of this. From the repackaging of classics to look like the Twilight books, I can tell some publishing houses get it.